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CURIOSITY.CREATIVITY.FREEDOM.
Integrity leads, connection follows.
Product Builder, Systems Thinker, and Lifelong Explorer
I build thoughtful products, explore ideas in public, and share what I'm learning as I go.
Stay in touch?
If I come across something interesting, I'll send it your way.
No spam. Promise.
Featured Project

iamSAM.AI
An AI relationship coach that prioritizes honesty over helpfulness. Text SAM when you need clarity on a relationship challenge.
It'll ask hard questions and won't just take your side. Because sometimes the most helpful thing is someone who tells you what you need to hear.
Honest. Private. Available when you need it.
Currently in development—testing and refining before opening up.
Work in Progress
Recent work across my projects, translated from commits into something readable.
Notes
Reflections, experiments, and the occasional how-to.
- Most products optimize for engagement from day one. For SAM, engagement without value is meaningless. Here is how I am thinking about metrics differently.
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Most monetization advice says capture value early and optimize conversion. For trust-first products, this might be exactly backwards. Here is what I am planning instead.- Published on
Most product advice assumes users want the same thing. What happens when your users are in active conflict with each other? Here is the framework I am using.- Published on
Most product advice says collect data to improve the product. For sensitive categories, the opposite might be true. Here is why I am choosing technical inability over policy promises.- Published on
Investor pressure optimizes for growth. In sensitive categories like mental health and relationships, growth pressure creates misaligned incentives. Here is why I am building solo.